Nike s Goal Of Increasing Sales And Awareness Of The Brand

Sponsoring famous spouses, more specifically wives of famous athletes, to promote the growing athleisure trend will ensure Nike’s success in the increasing market. Teaming up with famous athletes’ wives like Jessie Decker, Kate Upton, and other professional athletes’ wives is something the firm will incorporate into their marketing tactics. These partnerships will be aimed towards promoting the firm s athleisure and regular products for women. Having these famous wives post pictures in athleisure gear will promote sales and awareness of the brand. Young girls look up to these women and seeing them wear Nike apparel makes them aware of brand and could creates an allure to the products. These women will include a link in the in their Instagram â€Å"about me† section that directs visitors to the Nike online store. As well as each post will have a link to products seen on the social media posting. This will help achieve Nike’s goal of increasing eComme rce sales. Getting wives whose husbands are already sponsored by Nike will ensure there isn t a conflict of interest. Having these famous wives include links that will navigate them directly to the product will also help achieve the firm s goal of increasing athleisure business to $10 billion and increase the percentage it contributes to the firm’s annual revenue. Tactic B: To attract younger athletes, Nike strives to make a greater impact on local communities by increasing sponsorships to underprivileged schools and donatingShow MoreRelatedBusiness Btec unit 3 p11160 Words   |  5 Pagesfirm s  goals  can be best achieved through identification and  satisfaction of the  customers stated and unstated  needs and wants. Companies should identify the needs of their customer and produce products and services to satisfy those needs. 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