Bussiness to business marketing and supply chain management Assignment

Bussiness to business marketing and supply chain management - Assignment Example B2B marketers usually lay emphasis on four broad categories: Companies that make use of their products, for example the constructions firms who purchase steel sheets to make use of it in buildings; institutions such as schools and hospitals; government agencies, the largest consumer of the business-to-business marketing; and companies that resell goods to the consumers, such as wholesalers and brokers (Marketing-schools, 2012). The management of supply chain is referred to the strategic and systematic harmonization of traditional functions of business and the strategies across these functions within the exact organization and across industries within supply chain, especially for enhancing the long-standing performance of individual organizations (Bechtel and Jayaram, 1997). It includes entire activities, which should take place towards getting the correct product in the hands of right consumer in the correct amount as well as at the exact time. Management of supply chain lays emphasi s on the planning and estimating, product assembly, distribution, purchasing, storage, moving, customer service, and sales (Berry, Whybark and Jacobs, 2005). The professionals of supply chain management are engaged in each facet of business methods because they struggle to attain a sustainable advantage by constructing and offering goods or products faster, better, and cheaper (Tamu, 2015). The report will focus on the business-to-business marketing theory and the application of supply chain management in the Cisco case. The issues which are to be addressed are how companies make use of the business-to-business marketing theory along with the application of supply chain management to augment their sales. Social media turns out to be a company-to-customer instrument, with tactics and strategies celebrated across social channels and blog alike. The business-to-business purchase and marketing funnels are one of the high stake